EDUCATION
King’s College London London, England
Candidate for Master of Science in Digital Marketing Expected September 2022
University of Arkansas Fayetteville, AR
Candidate for Bachelor of Arts in Journalism with an emphasis in Advertising and Public Relations May 2021
Minor in Business Administration: Marketing and Logistics
Cumulative GPA: 3.8
Degree Honor: with High Distinction
Richmond University London, England
Summer Study Abroad June- July 2019
Marketing and Social Media Course
EXPERIENCE
In + Addition Communications London, England
Part-Time Public Relations Assistant January 2022
Compiled campaign and monthly client reports tracking influencer and publication coverage using Ace. Media and PowerPoint
Drove product placement content for online and print publications
Assisted with preparation and execution of 2 brand launches, 18 press events, and 2 pop-up events
Created and circulated global press releases and trend mailers to worldwide press
In + Addition Communications London, England (Virtual)
Marketing Intern June 2021- August 2021
Continuously updated global press and influencer contacts in database
Researched and compiled documents on competitor analysis, social media, campaign strategies
Clipped and tracked influencer and VIP coverage both online and in print
Secured 12 product placements, feature stories, and brand stories on national and global level across online and print
Integrated Marketing Communications Branding Project with CORE of Arkansas University of Arkansas
August 2020-December 2020
Worked directly with the founder of the local company CORE and their marketing team, to create a pull campaign for their Scarlet Letter Spiked Seltzer Brands.
Developed a written creative brief, brand messaging strategy, social media marketing plan, and an advertising campaign, including 3 deliverables: social media contests encouraging user generated content, influencer partnerships, and increasing signage
Acquired valuable experience acting as both an account manager, brand strategist, and research strategist.
Learned how to create effective ads for Facebook, Instagram, and other platforms
Award: Won 1st prize and chosen as the overall campaign winner by the client
Solely Original London, England (Virtual)
Marketing Intern June 2020- August 2020
Performed copywriting for social media, blog posts, and newsletters, and email campaigns
Evaluated the performance of 6 email campaigns against target KPIs
Conducted SEO research and created strategies for optimization across 8 projects
Created 30 social media posts for Instagram, Twitter and Facebook including photos, graphics, and copy
Completed industry research, competitor analysis, and trend analysis
Assisted in managing, executing, and evaluating social media campaigns
Express Wichita, KS
Sales Associate May 2017- August 2018
Increased profits by selling Express credit cards and memberships
Created displays with the store and styled outfits for displays and individual customers based on their needs
Managed inventory
Trained floor staff
LEADERSHIP & VOLUNTEER
Zeta Tau Alpha Sorority August 2016 – May 2020
Member of the T-shirt and Banner Committees: learned how to work in a team environment to create designs and distribute end products to 400+ sorority members
Attended meetings and events to support other sorority and fraternity houses on campus
Assisted in raising funds for Breast Cancer Awareness and Education to contribute to the $39,000 annual total through tabling, events, and social media crowd funding
Public Relations Student Society of America January 2019-Present
Attended events and workshops to broaden knowledge and understanding of PR
Networked with professionals in PR field
Advertising Club January 2019- Present
Attended design workshops for professional development and networking
Increased knowledge and skills within the advertising field by attending events and tours
SKILLS
Computer
Trello, Adobe Photoshop, Premier Pro, Google Suite, Microsoft Office, Basic HTML and CSS, Google Analytics
Media
Canva, Wix, Ace.Media, Facebook, Instagram, Pinterest, TikTok
Soft-Skills
Storytelling, Time management, Organization, Adaptability, Problem-Solving, Analytical, Teamwork