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                                                            Natalie Lieber


                                                            +44 7762 957372


King’s College London                                                                                                                                   London, England

Candidate for Master of Science in Digital Marketing                                                                Expected September 2022

University of Arkansas                                                                                                                                      Fayetteville, AR

Candidate for Bachelor of Arts in Journalism with an emphasis in Advertising and Public Relations           May 2021

  • Minor in Business Administration: Marketing and Logistics

  • Cumulative GPA: 3.8

  • Degree Honor: with High Distinction

Richmond University                                                                                                                                     London, England

Summer Study Abroad                                                                                                                                       June- July 2019

  •      Marketing and Social Media Course


In + Addition Communications                                                                                                                     London, England

Part-Time Public Relations Assistant                                                                                                                     January 2022

  • Compiled campaign and monthly client reports tracking influencer and publication coverage using Ace. Media and PowerPoint 

  • Drove product placement content for online and print publications 

  • Assisted with preparation and execution of 2 brand launches, 18 press events, and 2 pop-up events

  • Created and circulated global press releases and trend mailers to worldwide press

In + Addition Communications                                                                                                      London, England (Virtual)

Marketing Intern                                                                                                                                      June 2021- August 2021

  • Continuously updated global press and influencer contacts in database

  • Researched and compiled documents on competitor analysis, social media, campaign strategies 

  • Clipped and tracked influencer and VIP coverage both online and in print

  • Secured 12 product placements, feature stories, and brand stories on national and global level across online and print

Integrated Marketing Communications Branding Project with CORE of Arkansas              University of Arkansas

                                                                                                                                                       August 2020-December 2020

  • Worked directly with the founder of the local company CORE and their marketing team, to create a pull campaign for their Scarlet Letter Spiked Seltzer Brands. 

  • Developed a written creative brief, brand messaging strategy, social media marketing plan, and an advertising campaign, including 3 deliverables: social media contests encouraging user generated content, influencer partnerships, and increasing signage

  • Acquired valuable experience acting as both an account manager, brand strategist, and research strategist.

  • Learned how to create effective ads for Facebook, Instagram, and other platforms

    • Award: Won 1st prize and chosen as the overall campaign winner by the client    

Solely Original                                                                                                                                       London, England (Virtual)

Marketing Intern                                                                                                                                   June 2020- August 2020

  • Performed copywriting for social media, blog posts, and newsletters, and email campaigns

  • Evaluated the performance of 6 email campaigns against target KPIs

  • Conducted SEO research and created strategies for optimization across 8 projects

  • Created 30 social media posts for Instagram, Twitter and Facebook including photos, graphics, and copy

  • Completed industry research, competitor analysis, and trend analysis

  • Assisted in managing, executing, and evaluating social media campaigns

Express                                                                                                                                                                       Wichita, KS

Sales Associate                                                                                                                                       May 2017- August 2018

  • Increased profits by selling Express credit cards and memberships

  • Created displays with the store and styled outfits for displays and individual customers based on their needs

  • Managed inventory

  • Trained floor staff

                                                                         LEADERSHIP & VOLUNTEER

Zeta Tau Alpha Sorority                                                                                                                    August 2016 – May 2020

  • Member of the T-shirt and Banner Committees: learned how to work in a team environment to create designs and distribute end products to 400+ sorority members

  • Attended meetings and events to support other sorority and fraternity houses on campus

  • Assisted in raising funds for Breast Cancer Awareness and Education to contribute to the $39,000 annual total through tabling, events, and social media crowd funding

Public Relations Student Society of America                                                                                   January 2019-Present

  • Attended events and workshops to broaden knowledge and understanding of PR

  • Networked with professionals in PR field

Advertising Club                                                                                                                                     January 2019- Present

  • Attended design workshops for professional development and networking

  • Increased knowledge and skills within the advertising field by attending events and tours



  • Trello, Adobe Photoshop, Premier Pro, Google Suite, Microsoft Office, Basic HTML and CSS, Google Analytics


  • Canva, Wix, Ace.Media, Facebook, Instagram, Pinterest, TikTok


  • Storytelling, Time management, Organization, Adaptability, Problem-Solving, Analytical, Teamwork

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