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MERCATO METROPOLITANO

KCL Consultancy Project

Mercato Metropolitano: Welcome

THE PROJECT

This report strategically analyses MM's market position, identifies customer profiles, and develops innovative recommendations to help MM reinforce its intended marketing positioning through digital marketing. 

This project with MM was done for my master's degree at King's College London. The report is sectioned by the following modules: Digital Strategy, Research in Marketing, Digital Consumer Behaviour, and Digital Brand Communications.

Mercato Metropolitano: Image
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