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MERCATO METROPOLITANO

KCL Consultancy Project

Mercato Metropolitano: Welcome

THE PROJECT

This report strategically analyses MM's market position, identifies customer profiles, and develops innovative recommendations to help MM reinforce its intended marketing positioning through digital marketing. 

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This project with MM was done for my master's degree at King's College London. The report is sectioned by the following modules: Digital Strategy, Research in Marketing, Digital Consumer Behaviour, and Digital Brand Communications.

Mercato Metropolitano: Image
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