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UNDERGRADUATE WORK

Undergraduate Work: Text

PROJECTS

Showcase of Work

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ACCOUNT PLANNING RESEARCH PRESENTATION

This paper was written for my Account Planning class as a guide for account planners to use when helping small business clients to build their businesses on Instagram.

INFLUENCING THE BEAUTY INDUSTRY: SENIOR THESIS

My senior paper takes a look at how the beauty industry uses influencers as part of their overall communication plans. It also touches on diversity issues in the community and how influencers are challenging brands to be more inclusive.

Makeup Photoshoot
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FINAL GROUP COMMUNICATIONS PLAN

This is the final group communications proposal and plan for Downtown Springdale (nonprofit). It was created in my undergraduate PR Writing course.

SINGLE PARENT SCHOLARSHIP FUND OF NORTHWEST ARKANSAS: NEWS RELEASE

This is a news release that I wrote for my PR Writing class.

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FINAL GROUP COMMUNICATIONS PLAN

This is a news release that I wrote for my PR Writing class.

DIVERSITY PROPOSAL

This is a diversity proposal I wrote for an outreach campaign for the School of Journalism and Strategic Media at the University of Arkansas aimed at recruiting African American students from the three Delta counties in Arkansas. This was developed in my PR Writing course.

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LEMKE JOURNALISM PROJECT

Lemke Journalism Project is an annual newspaper program for high school students interested in writing about diversity issues in northwest Arkansas.

My group developed several digital content strategies to boost attendance and increase awareness.


This is our final content brief.

ACADEMY SPORTS + OUTDOORS: EXECUTIVE SUMMARY

My group had the opportunity to present our ideas for improving customer experience on its website and suggest a new location prospect.


This was for Fashion Brand Marketing course where we studied the fundamental elements of brand, the concepts of brand equity and positioning, brand relationships with consumers, and the implications of technologies on the branding process in the fashion industry.

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SOCIAL MEDIA PLAN 1 FOR DOWNTOWN SPRINGDALE ALLIANCE

This is a social media plan developed by my PR Writing group for Downtown Springdale Alliance. The plan is aimed at college-aged students at the University of Arkansas using Instagram.

DOWNTOWN SPRINGDALE FAQ

This is a FAQ document I drafted for Downtown Springdale Alliance's website. This was developed for my PR Writing course.

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COPY TESTING QUESTIONNAIRE

This is a copy-testing questionnaire my group created for an upcoming campaign. It goes with our moderator's outline. This was made for my Account Planning course.

MODERATOR'S OUTLINE

This is the moderator's outline created to copy test for an upcoming campaign. It was created along with a questionnaire. We also acted out our moderator's outline and held a focus group.


This was created for my Account Planning class.

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 UNITED CRISIS MANAGEMENT PLAN

This is a sample PR crisis management plan created in my PR Writing course.
It includes sample documents as well as the overall plan.

SCARLET LETTER CAMPAIGN

My class worked with Core Brewery to create integrated marketing campaigns for its Scarlet Letter Hard Seltzers. My group's campaign won first place in the class and was chosen as a co-winner overall by the client. 

Deliverables for this project can be found under the Scarlet Letter Campaign tab. 

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COCOA DOLCE STRATEGY BOOK

This is the final client strategy book I created for Cocoa Dolce Chocolates in my Creative Strategy Course.

Undergraduate Work: Projects
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