POSTGRADUATE WORK
MSc Digital Marketing from King's College London
This section houses work completed during my master's degree program at KCL.
PROJECTS
Showcase of Work
MERCATO METROPOLITANO
CONSULTANCY PROJECT
A Real Success
This report strategically analyses MM's market position, identifies customer profiles, and develops innovative recommendations to help MM reinforce its intended marketing positioning through digital marketing.Â
This project with MM was done for my master's degree at King's College London. The report is sectioned by the following modules:Â Digital Strategy, Research in Marketing, Digital Consumer Behaviour, and Digital Brand Communications.
DIGITAL MARKETING STRATEGY PODCAST
This was my final individual project for my Digital Marketing Strategy Module.
The podcast episode examines how Airbnb pivoted in response to the Covid-19 Pandemic and provides recommendations to continue thriving in a post-covid era.
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You'll find the podcast script, frameworks created, and the podcast episode itself.
RESEARCH IN MARKETING FINAL PROJECT
This was my final individual report for my Research in Marketing Module.
This report strategically analyses a fictitious chocolate company called Eco-Chocolates and provides recommendations for the company.
The report includes a brief literature review to address Eco-Chocolate's expansion into the online (digital) market and to create awareness. SPSS was used to analyze a survey questionnaire to investigate Eco-Chocolate’s existing customer base.
